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The story of Lazzoni, which started in Arhavi a century ago with a craftsman of “serender” houses Hasan Usta, extends to New York today with the art and professional knowledge that has been transferred from father to son. Laying the foundations for their furniture business with door and window joinery in Ankara, the family initiated modular kitchen production for the first time in Turkey in 1960 through their company Bulut Kolektif and managed to enter one out of three houses in Ankara. The collection, prepared with designers worldwide in 2001, determined the general style of the Lazzoni brand. After opening several stores across Turkey, the brand gained an international identity after opening its store Lazzoni Chelsea in New York in 2010. Lazzoni continues its activities as an international brand with the many stores it has opened worldwide.